During recent Reform UK media events, a pair of notable figures can often be seen in the forefront: the pale hair of Danny Kruger and the swept-back blond mane of James Orr.
Beyond shaping the policy programme for what could be the UKās next government, the pair have something else in common. Each is a deeply committed Christian who found religion in adulthood, and possess trenchant views on matters of society such as reproductive rights and the family.
The MP Kruger, who defected from the Conservatives, and Orr, a Cambridge academic, are members of the steering committee of a rightwing thinktank called the Alliance for Responsible Citizenship.
A further participant is Paul Marshall, the hedge fund millionaire who controls GB News and the conservative Spectator magazine. He is also a devout Christian.
āReligion, specifically evangelical Christianity, has in recent decades been a key characteristic of US rightwing politics,ā with its adherents forming the bedrock of Donald Trumpās support.
Parallels do exist. Orr is personally connected to the US Vice-President that he has welcomed him at his family home. Orr is also involved in the National Conservatism movement, which has connections to the US religious-populism world.
However, direct parallels quickly break down due to a simple matter of numbers. While surveys indicate that close to a quarter of US adults are evangelical Christians, the figure for the UK is roughly one-tenth of that at the very most.
An additional important factor to take into account. While US evangelicals tilt strongly to the right, recent surveys by the UKās Evangelical Alliance suggests that the broader situation here is markedly distinct.
A poll of nearly 1,500 evangelicals shows Labour in the lead with 26% support. Reform and the Liberal Democrats are level on 20%, with the Conservatives on 18%.
Other questions reveal support among evangelicals for more generous welfare payments, but also concerted alarm about plans to permit assisted suicide.
āAmong evangelicals there can be a gap between opinions, especially on social issues, and how people vote,ā explained a representative. āAs an instance, someone might have a firm stance on abortion, but they donāt see voting as a way to lead to change.ā
Evangelism does exist in parliament, including all-party faith-based meetings. But it is a reality present on the political left, with figures like Kruger countered by Tim Farron and the Labour MP Rachael Maskell.
Maskell is very open about how her beliefs shapes her politics, notably on issues such as economic disadvantage.
āMoral justice was āa big partā of the party's ethos,ā Maskell argued. āItās part of our foundations, how we think about disparity in society, ensuring we have a just system.ā
There is, however a different and newer side to religion in UK politics, one influenced by American ideas of religious nationalism.
Tommy Robinson has begun to portray himself as openly a Christian, although much of this is done as a counterpoint to Islam.
Similarly, Nick Tenconi, who leads the UK branch of the Turning Point group, includes social media messaging about the country needing to āre-embrace Christianityā alongside anti-Islam content.
One striking manifestation of this, a Turning Point-allied Christian nationalist group called Kingās Army paraded through Soho, a location seemingly chosen as it is the heart of Londonās LGBT community.
All this remains, however, relatively marginal in UK politics. While critics sometimes depict certain figures as wealthy incubators of US-style evangelism, friends maintain they are simply observant believers who are strongly opposed to any politicisation of faith.
Kruger is not shy of sometimes unconventional language, for example in an address to condemn what he said was a younger generation indoctrinated by a blend of ideologies.
āIn the UK you do have a few Christian nationalists, but when it comes to politics it tends to be a sort of Christian nostalgia, linked to our historical character,ā said one commentator.
A parliamentarian of faith with conservative views noted that while the issue of assisted dying had united MPs with faith, any links beyond that felt restricted.
āI certainly donāt get the sense of much of an evangelical lobby,ā they said. āFor me, my faith is more a basis for what I personally hold. And here, religion is not really a vote winner.ā
Cybersecurity expert with over a decade in data protection, specializing in secure cloud architectures and privacy compliance.